000			01804nam a2200289Ia 4500
001			288320
005			20160527201737.0
008			070607s2007 nyua 000 0 eng
010			_a 2007023690
020			_a9781591841746
020			_a1591841747
035			_a(OCoLC)ocn141484387
035			_a(OCoLC)141484387
040			_aDLC _cDLC _dBAKER _dBTCTA _dYDXCP _dC#P _dBWX _dEEK _dDLC
050	0	0	_aHF5415.13 _b.G564 2007
082	0	0	_a658.8 _bG585m _222
100	1		_aGodin, Seth. _2Local _9103286
245	1	0	_aMeatball sundae _bis your marketing out of sync? _cSeth Godin.
246	3	0	_aIs your marketing out of sync?
260			_aNew York _bPortfolio _c2007.
300			_axxiii, 232 p. _bill. _c19 cm.
505	0		_apt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies.
650		0	_aMarketing _xManagement. _2Local _9131165
650		0	_aTarget marketing _2Local _9176925
650		0	_aProduct differentiation. _2Local _9154118
650		0	_aMarketing _xSocial aspects. _2Local _9131165
999			_c208539 _d208539