000 00864nam a2200253Ia 4500
001 288135
005 20160527201709.0
008 971210s1998 ilua 001 0 eng
010 _a 97051702
020 _a0844232394 (cloth)
020 _a0844233552 (pbk.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5438.5
_b.S38 1998
082 0 0 _a658.8/2
_221
100 1 _aSchultz, Don E.
_2Local
_9166629
245 1 0 _aSales promotion essentials
_bthe 10 basic sales promotion techniques-- and how to use them
_cDon E. Schultz, William A. Robinson, Lisa A. Petrison.
250 _a3rd ed.
260 _aLincolnwood, Ill.
_bNTC Business Books
_cc1998
300 _a231 p.
_bill.
_c24 cm.
500 _aIncludes index.
650 0 _aSales promotion
_2Local
_9164075
700 1 _aRobinson, William A.
_d1926-
_2Local
_9160561
700 1 _aPetrison, Lisa.
_2Local
_9150319
999 _c208377
_d208377