| 000 | 00968nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 287985 | ||
| 005 | 20160527201644.0 | ||
| 008 | 080529t2001 mx a fr 001 0 spa d | ||
| 020 | _a9684444230 | ||
| 049 | _abev | ||
| 092 | 0 |
_a659.1 _bR9611k _b2001 _bE |
|
| 100 | 1 |
_aRussell, J. Thomas _2Local _9163342 |
|
| 240 | 1 | 0 |
_aKleppner's adversiting procedure _lSpanish. |
| 245 | 1 | 0 |
_aKleppner _bpublicidad _cJ Thomas Russell, W. Ronald Lane ; traducción: Pilar Mascaró Sacristán , revisión técnica: Ivonne Raso Arcuate. |
| 246 | 3 | _aPublicidad | |
| 250 | _a14a ed. | ||
| 260 |
_aMéxico _bPersonal Education _cc2001. |
||
| 300 |
_axviii, 716 p. _bill. _c27 cm. |
||
| 500 | _aTranslation of: Kleppner's advertising procedure, 14th ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 700 | 1 | 0 |
_aLane, W. Ronald _d1940- _ej .auth _2Local _9122897 |
| 700 | 1 | 0 |
_aMascaró Sacristán , Pilar _etr. _2Local _9250980 |
| 999 |
_c208239 _d208239 |
||