| 000 | 01721nam a2200337Ia 4500 | ||
|---|---|---|---|
| 999 |
_c207740 _d207740 |
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| 001 | 287420 | ||
| 005 | 20180921100928.0 | ||
| 008 | 030725s2003 nyuaf b 001 0 eng d | ||
| 010 | _a 2003270744 | ||
| 020 | _a1579581722 | ||
| 035 | _a(OCoLC)ocm51100261 | ||
| 040 |
_aQDK _cQDK _dNJB _dDLC _bspa _erda |
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| 042 | _alccopycat | ||
| 245 | 0 | 4 |
_aThe Advertising age encyclopedia of advertising / _ceditors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid. |
| 246 | 3 | 0 | _aEncyclopedia of advertising |
| 260 |
_aNew York : _bFitzroy Dearborn , _c2003. |
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| 300 |
_a3 v. (xxiii, 1873 p., [72] p. of plates) _bill. _c29 cm. |
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| 336 | _btxt | ||
| 337 |
_2rdamedia _bn |
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| 338 |
_2rdacarrier _bnc |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 1 | _a"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004. | |
| 700 | 1 |
_aMcDonough, John, _9133675 |
|
| 700 | 1 |
_aEgolf, Karen. _990723 |
|
| 710 | 2 |
_aMuseum of Broadcast Communications. _9140399 |
|
| 730 | 0 | _aAdvertising age. | |
| 050 | 0 | 0 |
_aHF5803 _b.A38 2003 |
| 082 | 0 | 0 |
_a659.1/03 _222 |
| 650 | 0 |
_aAdvertising _vEncyclopedias. _2LEMB _947734 |
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| 942 |
_2lcc _c6 _hHF 5803 .A38 2003 _kHF 5803 _m.A38 2003 |
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