000 00680nam a2200229Ia 4500
001 286879
005 20160527201409.0
008 080715 2006 spa
020 _a9706864962
040 _aPUCPR
049 _aArecibo Biblioteca
100 1 _aFerrell, O. C.
_2Local
_996014
245 1 0 _aEstrategia de marketing
_bO.C. Ferrell
_cMichael D. Hartline.
246 3 _aMarketing Strategy
250 _a3a ed.
260 _aMéxico
_bThomson
_c2006.
300 _a626 p.
_b25cm.
500 _aTraducido del libro Marketing Strategy
504 _aIncludes appendix, notes and index.
650 0 _aMarketing
_2Local
_9131165
650 0 _aStrategy.
_2Local
_9174964
999 _c207268
_d207268