| 000 | 01152nam a2200301Ia 4500 | ||
|---|---|---|---|
| 999 |
_c206650 _d206650 |
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| 001 | 286120 | ||
| 005 | 20180917124151.0 | ||
| 008 | 940512s1995 ilua be 001 0 eng | ||
| 010 | _a 94017747 | ||
| 020 | _a0844235938 | ||
| 040 |
_aDLC _cDLC _dDLC _bspa _erda |
||
| 245 | 0 | 0 |
_aMarketing encyclopedia : _bissues and trends shaping the future / _cJeffrey Heilbrunn, editor. |
| 246 | 3 | _aAmerican Marketing Assocication marketing encyclopedia | |
| 246 | 1 | 8 | _aAMA marketing encyclopedia |
| 260 |
_aChicago : _bAmerican Marketing Association , _aLincolnwood, Ill. : _bNTC Business Books , _c1995. |
||
| 300 |
_ax, 348 p. _bill. _c24 cm. |
||
| 336 | _btxt | ||
| 337 |
_2rdamedia _bn |
||
| 338 |
_2rdacarrier _bnc |
||
| 500 | _aAt head of title: American Marketing Association | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 700 | 1 |
_aHeilbrunn, Jeffrey. _9109475 |
|
| 710 | 2 |
_aAmerican Marketing Association. _952191 |
|
| 050 | 0 | 0 |
_aHF5415 _b.M2982 1995 |
| 082 | 0 | 0 |
_a658/.003 _220 |
| 650 | 0 |
_aMarketing _xEncyclopedias. _2Local _9131165 |
|
| 942 |
_2lcc _c6 _hHF 5415 .M2982 1995 _kHF 5415 _m.M2982 1995 |
||