| 000 | 00795nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 285738 | ||
| 005 | 20160527201145.0 | ||
| 008 | 080408t2001 sp 001 0 spa d | ||
| 020 | _a8420532541 | ||
| 049 | _aMayaguez | ||
| 090 |
_aHF5415 _b.A4318 2001 |
||
| 100 | 1 |
_aAmbler, Tim. _2Local _951900 |
|
| 245 | 1 | 0 |
_aMarketing y beneficios _bsistema de medición y creación de valor _cTim Ambler ; prólogo de Teresa Serra Rexach ; traducción de Nalía G. García Fernández. |
| 260 |
_aEspaña _bPrentice Hall _cc2001. |
||
| 300 |
_axii, 229 p. _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _agccabr2008 | ||
| 500 | _aTranslation of: Marketing and the bottom line. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 999 |
_c206316 _d206316 |
||