000			01576nam a2200325Ia 4500
001			285485
003			OCoLC
005			20160527201113.0
008			060808s2007 cau b 001 0 eng
010			_a 2006025770
020			_a1412914175 (pbk.)
020			_a9781412914178 (pbk.)
035			_a(OCoLC)70883096
040			_aDLC _cDLC _dBAKER _dC#P _dYDX _dYDXCP _dBTCTA
049			_aPUXA
050	0	0	_aHM1221 _b.K45 2007
082	0	0	_a659.20285/4678 _222
092	0		_a659.20285 _bK2917p
100	1		_aKelleher, Tom _q(Tom A.) _2Local _9119612
245	1	0	_aPublic relations online _blasting concepts for changing media _cTom Kelleher.
260			_aThousand Oaks, Calif. _bSAGE Publications _cc2007.
300			_axv, 161 p. _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aInteractive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.
650		0	_aPublic relations _xData processing. _2Local _9154934
650		0	_aPublic relations _xComputer network resources. _2Local _9154934
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0618/2006025770.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0666/2006025770-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html
999			_c206111 _d206111