000			01592nam a2200325Ia 4500
001			285124
003			OCoLC
005			20160527201029.0
008			021217s2003 mdua 001 0 eng
010			_a 2002156067
015			_aGBA548046
020			_a0810847221 (pbk.)
020			_a9780810847224 (pbk.)
035			_a(OCoLC)51258331
040			_aDLC _cDLC _dUKM _dBAKER _dYDXCP _dBTCTA _dLVB
042			_apcc
049			_aPUXA
050	0	0	_aMT67 _b.Z34 2003
082	0	0	_a781.5413 _bZ18w _221
100	1		_aZager, Michael. _2Local _9191643
245	1	0	_aWriting music for television and radio commercials _ba manual for composers and students _cMichael Zager.
260			_aLanham, Md. _bScarecrow Press _c2003.
300			_axii, 137 p. _bill. _c28 cm. _e1 sound disc (digital ; 4 3/4 in.)
500			_aIncludes index.
505	0		_aAdvertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials.
650		0	_aTelevision music _xInstruction and study. _2Local _9177656
650		0	_aRadio advertising _2Local _9156421
650		0	_aTelevision advertising _2Local _9177627
650		0	_aRadio music _xInstruction and study. _2Local _9156437
999			_c205809 _d205809