000 00686nam a2200229Ia 4500
999 _c204945
_d204945
001 284073
003 pucpr
005 20170314120119.0
008 s2012 mx a b 001 0 spa d
020 _a9786074817126
040 _aPR-PUCPR
041 _aspa
049 _aevl
090 _aHF5415
_b.B5318 2012
092 0 _a658.8
_bB724c 2006
100 1 _aBoone, Louis E.
_963990
245 1 0 _aMarketing contemporáneo
_cLouis E. Boone.
250 _a15th ed.
264 _aMéxico :
_bCengage,
_c©2012.
300 _a1 v. (various pagings)
_bcol. ill.
_c28 cm.
504 _aIncludes bibliographical references and indexes.
590 _aeigm 12/2013
650 0 _aMarketing
_2Local
_9131165
700 1 _aKurtz, David l.
_9121894
942 _2ddc
_c6
_h658.8