000			01532nam a2200301Ia 4500
001			284071
003			OCoLC
005			20160527200754.0
008			031002s2004 njua 001 0 eng
010			_a 2003021913
020			_a0130984752
020			_a9780130984753
035			_a(OCoLC)53231196 _z(OCoLC)55502000
049			_aPUXA
050	0	0	_aTX911.3.E4 _bC68 2004
082	0	0	_a647.940285 _bC8771i _222
100	1		_aCox, Barbara G. _2Local _981660
245	1	0	_aInternet marketing in hospitality _cBarbara Cox, William Koelzer.
260			_aUpper Saddle River, N.J. _bPrentice Hall _cc2004.
300			_axiv, 322 p. _bill. _c24 cm.
490		0	_aNeteffect Series _2Local _9142155
500			_aIncludes index.
505	0		_aHospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
650		0	_aHospitality industry _xData processing. _2Local _9112472
650		0	_aHospitality industry _xManagement. _2Local _9112472
700	1		_aKoelzer, William _2Local _9121059
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip049/2003021913.html
999			_c204943 _d204943