000			01914nam a2200313Ia 4500
001			284067
003			OCoLC
005			20160527200753.0
008			021203s2004 maua 000 0 eng
010			_a 2002044483
020			_a0072497203 (alk. paper)
020			_a007249722X (CD-ROM)
020			_a0072553928 (text & CD-ROM)
020			_a9780072553925 (text & CD-ROM)
049			_aPUXA
050	0	0	_aHF5429 _b.L4828 2004
082	0	0	_a658.87 _bL6681r5 _221
100	1		_aLevy, Michael. _2Local _9125409
245	1	0	_aRetailing management _cMichael Levy, Barton A. Weitz.
250			_a5th ed.
260			_aBoston _bMcGraw-Hill Irwin _cc2004.
300			_axxxv, 775 p. _bcol. ill. _c26 cm. _e1 CD-ROM (4 3/4 in.)
490		4	_aThe Mc Graw-Hill / Irwin series in marketing. _2Local _9178767
500			_aESTE LIBRO INCLUYE UN DISCO
505	0		_aThe World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service.
538			_aSystem requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive.
650		0	_aRetail trade _xManagement. _2Local _9158812
700	1		_aWeitz, Barton A. _2Local _9188088
999			_c204939 _d204939