| 000 | 01091nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 283511 | ||
| 005 | 20160527200641.0 | ||
| 008 | 080529t2005 mx a 001 0 spa d | ||
| 020 | _a970260642X | ||
| 049 | _aMayaguez | ||
| 090 | _aHF5823 .K4518 2005 | ||
| 100 | 1 |
_aRussell, Thomas _2Local _9163367 |
|
| 245 | 1 | 0 |
_aKleppner _bpublicidad _cJ Thomas Russell, W. Ronald Lane, Karen Whitehill King ; traducción: Astrid Mues Zepeda ; revisión técnica: Ivonne Raso Arcuate, Julio Fuentes, Rsamanda Morales. |
| 246 | 3 | _aPublicidad | |
| 250 | _a16a ed. | ||
| 260 |
_aMéxico _bPersonal Education _cc2005. |
||
| 300 |
_axvii, 766 p. _bill. _c27 cm. |
||
| 500 | _aTranslation of: Kleppner's advertising procedure, 16th ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _agccmay2008 | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 700 | 1 | 0 |
_aKleppner, Otto _d1899-1922 _tAdvertising procedure. _2Local _9120753 |
| 700 | 1 | 0 |
_aMues Zepeda, Astrid _2LEMB _93070 |
| 700 | 1 | 0 |
_aWhitehill King, Karen. _2Local _9188778 |
| 700 | 1 | 0 |
_aLane, W. Ronald _d1940- _2Local _9122897 |
| 999 |
_c204507 _d204507 |
||