| 000 | 00924nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 283509 | ||
| 005 | 20160527200641.0 | ||
| 008 | 080602t2004 mx a 001 0 spa d | ||
| 020 | _a9702604915 | ||
| 049 | _aMayaguez | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.M2918 2004 |
| 090 | _aHF5415.2 .M2918 2004 | ||
| 100 | 1 |
_aMalhotra, Naresh K. _2Local _9129953 |
|
| 245 | 1 | 0 |
_aInvestigación de mercados _bun enfoque aplicado _cNaresh K. Malhotra ; traducción, José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales. |
| 250 | _a4a ed. | ||
| 260 |
_aMéxico _bPearson Education _cc2004. |
||
| 300 |
_axxviii, 713, [69] p. _bill. _c27 cm. |
||
| 500 | _aTranslation of: Marketing research : an applied orientation, c2004. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _agccmay2008 | ||
| 650 | 0 |
_aMarketing research _2Local _9131175 |
|
| 650 | 0 |
_aMarketing research _xMethodology. _2Local _9131175 |
|
| 999 |
_c204505 _d204505 |
||