000 00850nam a2200217Ia 4500
001 283508
005 20160527200641.0
008 080529t2004 mx a 001 0 spa d
020 _a8420541982
049 _aMayaguez
090 _aHF5415 .K63618 2004
100 1 _aKolter, Philip
_2Local
_9121183
245 1 0 _aMarketing
_cPhilip Kolter ... [et al.]. ; revisión técnica: Andrés Ibánez Tardel, Hernán Palacios Correa, Pedro Hidalgo Campos ; traducción: Clara Eugenia Rivera Rodríguez, María de Ancos Rivera.
250 _a10a ed. ; reimp. 2006
260 _aMéxico
_bPearson Education
_cc2004.
300 _axxvii, 758 p.
_bill.
_c29 cm.
500 _aTranslation of: Principles of marketing, 10th ed.
504 _aIncludes bibliographical references and indexes.
590 _agccmay2008
650 0 _aMarketing
_2Local
_9131165
999 _c204504
_d204504