| 000 | 00749nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 282032 | ||
| 003 | BIBL | ||
| 005 | 20160527200334.0 | ||
| 008 | 070612s2001 mx a b 00110 spa | ||
| 049 | _bev | ||
| 082 | 0 | 0 |
_a658.8 _bK87p8 E |
| 100 | 1 | 0 |
_aKotler, Philip, _2LEMB _93674 |
| 240 | 1 | 0 |
_aPrinciples of marketing. _lSpanish |
| 245 | 1 | 0 |
_aMarketing _cPhilip Kotler, Gary Armstrong ; traducción : Roberto L. Escalona García. |
| 250 | _a8. ed. | ||
| 260 | 0 |
_aMéxico _bPearson Education _c2001. |
|
| 300 |
_axviii, 689 p. _bcol. ill. _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 700 | 1 | 0 |
_aArmstrong, Gary _2LEMB _95797 |
| 700 | 1 | 0 |
_aStarr, Richard G. _2Local _9173881 |
| 999 |
_c203240 _d203240 |
||