000 01059nam a2200289Ia 4500
001 281007
003 OCoLC
005 20160527200100.0
008 050404s2006 enka f ab 001 0 eng
010 _a 2005925262
015 _aGBA503048
020 _a0750663618 (pbk.)
035 _a(OCoLC)57430060
049 _aPUXA
050 0 0 _aGT3405
_b.M37 2006
082 0 4 _a394.2068
_bM4234i
_222
100 1 _aMasterman, Guy.
_2Local
_9132587
245 1 0 _aInnovative marketing communications
_bstrategies for the events industry
_cGuy Masterman, Emma H. Wood.
260 _aOxford
_aBurlington, MA
_bElsevier/Butterworth-Heinemann
_c2006.
300 _axxi, 322 p.
_bill.
_c25 cm.
490 0 _aEvents management series
_2Local
_993829
504 _aIncludes bibliographical references and indexes.
650 0 _aSpecial events
_xManagement.
_2Local
_9173141
650 0 _aSpecial events
_xMarketing.
_2Local
_9173141
700 1 _aWood, Emma H.
_2Local
_9190405
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0661/2005925262-d.html
999 _c202297
_d202297