000			01298nam a2200289Ia 4500
001			280523
005			20160527195948.0
008			041102s2005 caua b 001 0 eng
010			_a 2004026086
020			_a1412914752 (cloth)
020			_a1412914760 (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.127 _b.M66 2005
082	0	0	_a658.8/02 _222
100	1		_aMooij, Marieke K. de _2Local _9138321
245	1	0	_aGlobal marketing and advertising _bunderstanding cultural paradoxes _cMarieke de Mooij.
250			_a2nd ed.
260			_aThousand Oaks, Calif. _bSage _cc2005.
300			_axvi, 269 p. _bill. _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture -- From value paradox to strategy.
590			_agccdic2006
650		0	_aTarget marketing _xCross-cultural studies. _2Local _9176925
650		0	_aConsumer behavior _xCross-cultural studies. _2Local _979972
650		0	_aAdvertising _xCross-cultural studies. _2LEMB _947734
999			_c201872 _d201872