| 000 | 00983nam a2200301Ia 4500 | ||
|---|---|---|---|
| 999 |
_c201871 _d201871 |
||
| 001 | 280522 | ||
| 005 | 20180917123650.0 | ||
| 008 | 030331s2004 cau b 000 0 eng | ||
| 010 | _a 2003007359 | ||
| 020 | _a0761927700 (hard) | ||
| 020 | _a0761927719 (paper) | ||
| 040 |
_aDLC _cDLC _dDLC _bspa _erda |
||
| 042 | _apcc | ||
| 100 | 1 |
_aGovoni, Norman A. P., _9104852 |
|
| 245 | 1 | 0 |
_aDictionary of marketing communications / _cNorman A. Govoni. |
| 260 |
_aThousand Oaks, Calif. : _bSage , _c2004. |
||
| 300 |
_av, 249 p. _c24 cm. |
||
| 336 | _btxt | ||
| 337 |
_2rdamedia _bn |
||
| 338 |
_2rdacarrier _bnc |
||
| 504 | _aIncludes bibliographical references (p. 245-247). | ||
| 590 | _agccdic2006 | ||
| 050 | 0 | 0 |
_aHF5412 _b.G68 2004 |
| 082 | 0 | 0 |
_a380.1/03 _221 |
| 650 | 0 |
_aMarketing _xDictionaries. _2Local _9131165 |
|
| 650 | 0 |
_aCommunication in marketing _xDictionaries. _2Local _978740 |
|
| 942 |
_2lcc _c6 _hHF 5412 .G68 2004 _kHF 5412 _m.G68 2004 |
||