000			01494nam a2200265Ia 4500
001			280442
005			20160527195939.0
008			050510s2006 caua b 001 0 eng
010			_a 2005013495
020			_a1412926351 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHM1221 _b.H43 2006
082	0	0	_a659.2 _222
100	1		_aHeath, Robert L. _q(Robert Lawrence) _2Local _9109327
245	1	0	_aToday's public relations _ban introduction _cby Robert L. Heath, W. Timothy Coombs.
260			_aThousand Oaks, Calif. _bSAGE Publications _cc2006.
300			_axix, 539 p. _bill. _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aStrategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
590			_agccnov2006
590			_agccdic2006
650		0	_aPublic relations _2Local _9154934
700	1		_aCoombs, W. Timothy. _2Local _980451
999			_c201794 _d201794