000			01258nam a2200229Ia 4500
001			279735
005			20160527195822.0
008			061006t2007 njua 001 0 eng d
020			_a0131963341 _c145.95
049			_aMayaguez _bmb
082	0	0	_2658.8 W767m3
090			_aHF5415.13 _b.W5476 2007
100	1		_aWiner, Rusell S. _2Local _9189722
245	1	0	_aMarketing Management _cRusell S. Winer.
250			_a3rd ed.
260			_aNJ _bPrentice Hall _cc2007.
300			_axxv, 481 p. _bill. (some col. ) _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Strategies for service markets.
590			_agccoct2006
650		0	_aMarketing _xManagement. _2Local _9131165
999			_c201185 _d201185