000 01157nam a2200301Ia 4500
001 279649
003 OCoLC
005 20160527195811.0
008 020313s2003 nyua b 001 0 eng
010 _a 2002023528
020 _a0072471484 (alk. paper)
020 _a0071195637 (International : alk. paper)
040 _aDLC
_cDLC
_dOCLCQ
_dBAKER
_dNLGGC
049 _aArecibo -PUXA
050 0 0 _aHF1416
_b.J63 2003
082 0 0 _a658.848
_bJ652g3
_221
100 1 _aJohansson, Johny K.
_2Local
_9117569
245 1 0 _aGlobal marketing
_bforeign entry, local marketing & global management
_cJohny K. Johansson.
250 _a3rd ed.
260 _aNew York, N.Y.
_bMcGraw-Hill/Irwin
_cc2003.
300 _axviii, 654 p.
_bill.
_c28 cm.
490 0 _aMcGraw-Hill/ Irwin series in marketing.
_2Local
_9133889
504 _aIncludes bibliographical references and indexes.
650 0 _aExport Marketing
_2LEMB
_942537
650 0 _aExport Marketing
_xManagement.
_2LEMB
_942537
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh024/2002023528.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/mh023/2002023528.html
999 _c201112
_d201112