000 00978nam a2200289Ia 4500
001 279631
003 OCoLC
005 20200403094000.0
008 030818s2002 mx a b 001 0 spa
020 _a9706861998
040 _aXRW
_bspa
_cXYJ
_dOCLCQ
049 _aArecibo -PUXA
050 0 0 _aHF5415
_b.L262418 2002
082 4 _a658.8
_bL2181m6 E
100 1 _aLamb, Charles W.
_2LEMB
_942525
240 1 0 _aMarketing.
_lSpanish
245 1 0 _aMarketing
_cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; traducción Adolfo Deras Quiñones ... [et al.].
250 _a6a ed.
260 _aMéxico
_bThomson
_cc2002.
300 _axiv, 751 p.
_bill. col.
_c28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_2Local
_9131165
650 0 _aMarketing
_xManagement.
_2Local
_9131165
700 1 _aHair, Joseph F., Jr.
_2LEMB
_9107430
700 1 _aDeras Quiñones, Adolfo
_2LEMB
_942786
700 1 _aMcDaniel, Carl.
_2Local
_9133632
999 _c201096
_d201096