000			01245nam a2200265Ia 4500
001			279491
005			20160527195753.0
008			061027t2004 maua 001 0 eng d
020			_a1578519535 _c29.95
049			_aMayaguez
090			_aHD41 _b.P73 2004
100	1		_aProhalad, C. K. _2Local _9154258
245	1	4	_aThe future of competition _bco-creating unique value with customers _cC.K. Prahalad, Venkat Ramaswamy.
260			_aBoston, Mass _bHaward Business _cc2004.
300			_axiii, 256 p. _bill. _c24 cm.
505	0		_aThe co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
590			_agccoct2006
650		0	_aCompetition _2Local _978972
650		0	_aSuccess in business _2Local _9175661
650		0	_aEconomic value added. _2Local _990045
650		0	_aStrategic planning _2Local _9174959
650		0	_aCustomer services _2Local _983493
650		0	_aCustomer relations _2Local _983490
700	1	0	_aRamaswamy, Venkatram. _2Local _9156623
999			_c200991 _d200991