| 000 | 00706nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 279467 | ||
| 003 | BIBL | ||
| 005 | 20160527195751.0 | ||
| 008 | 060913s2002 maua b 00110 eng | ||
| 010 | _a 12595516 | ||
| 020 | _a0072410752 | ||
| 050 | 0 |
_aHF5415 _b.M29474 2002 |
|
| 082 | 0 |
_a658.8 _bM3455 2002 _221 |
|
| 245 | 0 | 0 |
_aMarketing _cRoger A. Kerin ... [et al.]. |
| 250 | _a7th ed. | ||
| 260 | 0 |
_aBoston _bMcGraw-Hill/Irwin _c2002. |
|
| 300 |
_axliii, 741 p. _bill. (some col.) _c29cm. |
||
| 490 | 0 |
_aIrwin/McGraw-Hill series in marketing _2Local _9116161 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 700 | 1 | 0 |
_aKerin, Roger A. _2LEMB _942528 |
| 999 |
_c200976 _d200976 |
||