000 01060nam a2200253Ia 4500
001 279386
005 20160527195740.0
008 061024t2005 sp 000 0 spa d
020 _a8423423271
_c33.45
049 _aMayaguez
090 _aHF5415.5
_b.R39318 2005
100 1 _aRayport, Jeffrey F.
_2Local
_9157245
240 1 0 _aBest face forward.
_lSpanish
245 1 0 _aMuestre su mejor cara
_brevolucionando el servicio al cliente como ventaja competitiva
_cJeffrey F. Rayport y Bernard J. Jaworski ; traducción de: Marta García Madera.
260 _aBilbao
_bEdiciones DEUSTO
_cc2005.
300 _a270 p.
_c24 cm.
500 _aTranslation of: Best face forward : why companies must improve their service interfaces with customers.
504 _aIncludes bibliographical references.
590 _agccoct2006
650 0 _aCustomer services
_xManagement.
_2Local
_983493
650 0 _aCompetition
_2Local
_978972
650 0 _aService industries
_xTechnological innovations
_xManagement.
_2Local
_9168847
700 1 0 _aJaworski, Bernard J.
_2Local
_9117044
999 _c200906
_d200906