| 000 | 00894nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 279215 | ||
| 003 | BIBL | ||
| 005 | 20160527195713.0 | ||
| 008 | 850122t2006 ilua b 00010 eng d | ||
| 010 | _z9301508 | ||
| 020 |
_a0072466650 _c112.50 |
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| 050 | 0 |
_aHF5415 _b.C6944 2006 |
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| 082 | 0 |
_a658.8/02 _219 |
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| 100 | 1 | 0 |
_aCravens, David W. _2Local _981851 |
| 245 | 1 | 0 |
_aStrategic marketing _cDavid W. Cravens |
| 250 | _a8th ed. | ||
| 260 | 0 |
_aBurr Ridge, Illnois _bIrwin _cc2006. |
|
| 300 |
_axvii, 679 p. _bill. _c26 cm. |
||
| 490 | 4 |
_aThe Irwin series in marketing _2Local _9178659 |
|
| 504 | _aIncludes bibliographical references. | ||
| 590 | _agccoct2006 | ||
| 650 | 0 |
_aMarketing _xDecision making. _2Local _9131165 |
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| 650 | 0 |
_aMarketing _xManagement _xCase studies. _2Local _9131165 |
|
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 700 | 1 | 0 |
_aLamb, Charles W., Jr. _2Local _9122633 |
| 999 |
_c200764 _d200764 |
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