| 000 | 01242nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 278905 | ||
| 003 | OCoLC | ||
| 005 | 20160527195633.0 | ||
| 008 | 040817s2004 mx a b 000 0 spa d | ||
| 020 | _a9702603889 | ||
| 040 |
_aXRW _bspa _cXRW _dOCLCQ |
||
| 041 | 1 |
_aspa _heng |
|
| 049 | _aArecibo -PUXA | ||
| 050 | 4 |
_aHF5415.122 _b.L6818 2004 |
|
| 082 | 4 |
_a658.8 _bS4916 |
|
| 240 | 1 | 0 |
_aServices marketing. _lSpanish |
| 245 | 0 | 0 |
_aAdministración de servicios _bestrategias de marketing, operaciones y recursos humanos _cChristopher H. Lovelock ... [et al.] ; traductor Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán ; colaboración técnica Angel Apunte Aguirre. |
| 250 | _a1a ed. | ||
| 260 |
_aMéxico _bPearson /Educación _c2004. |
||
| 300 |
_axvii, 741 p. _bill. _c25 cm. |
||
| 500 | _aTranslation of: Services marketing. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _agccoct2006 | ||
| 650 | 0 |
_aProfessions _xMarketing. _2Local _9154180 |
|
| 650 | 0 |
_aService industries _xMarketing. _2Local _9168847 |
|
| 700 | 1 |
_aLovelock, Christopher H. _2LEMB _942756 |
|
| 700 | 1 |
_aHuete, Luis. _2Local _9112966 |
|
| 700 | 1 |
_aD'Andrea, Guillermo. _2Local _983855 |
|
| 700 | 1 |
_aReynoso, Javier. _2Local _9159109 |
|
| 999 |
_c200498 _d200498 |
||