000 01288nam a2200313Ia 4500
001 278496
003 OCoLC
005 20160527195547.0
008 030828s2005 ck a b 001 0 spa
020 _a9580487715
040 _aDLC
_cDLC
_dBAKER
_dNLGGC
_dUBA
042 _apcc
043 _an-us---
049 _aPUXA
050 0 0 _aHD9999.S74
_bP738 2004
082 0 0 _a338.767
_bD9961r E
_222
100 1 _aDyer, Davis.
_2Local
_989553
240 1 0 _aRising tide : lessons from 165 years of brand building at Procter & Gamble.
_lSpanish
245 1 0 _aProcter & Gamble (Rising Tide)
_b165 años construyendo una marca
_cDavis Dyer, Frederick Dalzell, Rowena Olegario ; traducción : Adriana de Hassan.
260 _aBogotá
_bGrupo Editorial Norma
_cc2005.
300 _axxv, 717 p.
_bill. (some col.)
_c23 cm.
610 2 0 _aProcter & Gamble Company
_xHistory.
_2Local
_9154103
650 0 _aBrand name products
_zUnited States.
_vCase studies.
_2Local
_964903
650 0 _aSoap trade
_zUnited States
_xHistory.
_2Local
_9171686
650 0 _aProduct management
_zUnited States.
_vCase studies.
_2Local
_9154120
700 1 _aDalzell, Frederick.
_2Local
_983780
700 1 _aOlegario, Rowena.
_2Local
_9144776
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip048/2003019396.html
999 _c200159
_d200159