| 000 | 01095nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 278449 | ||
| 003 | OCoLC | ||
| 005 | 20160527195544.0 | ||
| 008 | 040903s2005 ck a b 001 0 spa | ||
| 015 | _aGBA482434 | ||
| 020 | _a9580488398 | ||
| 040 |
_aDLC _cDLC _dUKM _dC#P _dBUR _dOCLCQ _dBAKER _dNLGGC |
||
| 042 | _apcc | ||
| 049 | _aPUXA | ||
| 050 | 0 | 0 |
_aHF5415.153 _b.K53 2005 |
| 082 | 0 | 0 |
_a658.802 _bK491b E _222 |
| 100 | 1 |
_aKim, W. Chan. _2Local _9120257 |
|
| 240 | 1 | 0 |
_aBlue ocean strategy. _lSpanish |
| 245 | 1 | 3 |
_aLa estrategia del océano azul _bcómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia _cW. Chan Kim, Renée Mauborgne ; traducción : Adriana de Hassan. |
| 260 |
_aBogotá _bGrupo Editorial Norma _cc2005. |
||
| 300 |
_axv, 240 p. _bill. _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [321]-326). | ||
| 650 | 0 |
_aNew products _2Local _9142390 |
|
| 650 | 0 |
_aMarket segmentation _2Local _9131162 |
|
| 700 | 1 |
_aMauborgne, Renée. _2Local _9132997 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html |
| 999 |
_c200135 _d200135 |
||