| 000 | 00966nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 277552 | ||
| 003 | OCoLC | ||
| 005 | 20210506062855.0 | ||
| 008 | 030909s2003 enk b 000 0 eng | ||
| 010 | _a 2003049542 | ||
| 020 | _a0762310464 (acid-free paper) | ||
| 040 |
_aDLC _cDLC _dBAKER |
||
| 042 | _apcc | ||
| 049 | _aPUXA | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.E895 2003 |
| 082 | 0 | 0 |
_a658.8 _bE9212 _222 |
| 245 | 0 | 0 |
_aEvaluating marketing actions and outcomes _cedited by Arch G. Woodside. |
| 260 |
_aOxford _bElsevier _c2003. |
||
| 300 |
_aviii, 663 p. _c24 cm. |
||
| 490 | 0 |
_aAdvances in business marketing & purchasing _vv. 12 _2Local _949467 |
|
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 650 | 0 |
_aOrganizational effectiveness _2Local _9145547 |
|
| 650 | 0 |
_aTotal quality management _9180799 |
|
| 650 | 0 |
_aCustomer relations _xManagement. _2Local _983490 |
|
| 700 | 1 |
_aWoodside, Arch G. _2Local _9190517 |
|
| 999 |
_c199363 _d199363 |
||