| 000 | 01172nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 277015 | ||
| 005 | 20160527195207.0 | ||
| 008 | 060302t2005 mx a 001 0 spa d | ||
| 020 |
_a9701050894 _c35.00 |
||
| 049 | _aMayaguez | ||
| 092 | 0 |
_a658.84 _bP393m2 E 2005 |
|
| 100 | 1 |
_aPelton, Lou E. _2Local _9148947 |
|
| 240 | 1 | 0 |
_aMarketing channels. _lSpanish |
| 245 | 1 | 0 |
_aCanales de marketing y distribución comercial _bun enfoque de administración de relaciones _cLou E. Pelton, David Stutton, James R. Lumpinkin ; revisión técnica: Ivonne Raso Arcuate, Iván M. Barreiro Díaz, Irma López Espinosa ; traducción de: María del Carmen Hano Roa, Joaquín Ramos Santalla, José Julián Díaz Díaz. |
| 250 | _a2. ed. | ||
| 260 |
_aMéxico _bMcGraw-Hill Interamericana _cc2005. |
||
| 300 |
_axxiii, 580 p. _bill. _c24 cm. |
||
| 500 | _aTranslation of: Marketing channels : a relationship management approach. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing channels _2Local _9131166 |
|
| 650 | 0 |
_aRelationship marketing. _2Local _9158208 |
|
| 700 | 1 | 0 |
_aStrutton, David. _2Local _9175209 |
| 700 | 1 | 0 |
_aLumpkin, James R. _2Local _9128698 |
| 999 |
_c198901 _d198901 |
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