| 000 | 01095nam a2200301Ia 4500 | ||
|---|---|---|---|
| 999 |
_c198670 _d198670 |
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| 001 | 276748 | ||
| 003 | OCoLC | ||
| 005 | 20170427152040.0 | ||
| 008 | 040331s2005 mau b 001 0 eng | ||
| 010 | _a 2004040321 | ||
| 020 | _a0072525231 (alk. paper) | ||
| 040 |
_aDLC _cDLC |
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| 041 | _aspa | ||
| 042 | _apcc | ||
| 049 | _aPUXA | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 2005 |
| 082 | 0 | 0 |
_a658.8 _bP455b 2005 _222 |
| 100 | 1 |
_aPerreault, William D. _9149871 |
|
| 245 | 1 | 0 |
_aBasic marketing _ba global-managerial approach _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a15th ed. | ||
| 260 |
_aBoston, Mass. _bMcGraw-Hill _c2005. |
||
| 300 |
_axli, 793 [22] p. _bcol. ill. _c28 cm. _e1 CD ROM (4 3/4 in.) |
||
| 490 | 0 | _aMcGraw-Hill/ Irwin series in marketing. | |
| 500 | _aMcCarthy's name appears first on the earlier edition. | ||
| 500 | _aIncluye CD-ROM titulado Student cd-rom to accompany Basic marketing A global- managerial approach, 15/e. Disponible en el libro. | ||
| 504 | _aIncludes bibliographical references (p. 725-787) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 650 | 0 |
_aCd Rom _xMayaguez Library. _2LEMB _938428 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _9133430 |
|
| 942 |
_c6 _hHF5415.13 _m.M369 2005 |
||