| 000 | 00781nam a2200253Ia 4500 | ||
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| 001 | 276741 | ||
| 003 | OCoLC | ||
| 005 | 20160527195128.0 | ||
| 008 | 030602s2003 enka 001 0 eng | ||
| 015 | _aGBA3-Y8657 | ||
| 020 | _a0273661949 | ||
| 040 |
_aUKM _cUKM _dBAKER |
||
| 049 | _aPUXA | ||
| 050 | 4 |
_aHF5415 _b.A465 2003 |
|
| 082 | 0 | 4 |
_a658.802 _bA493m2 _221 |
| 100 | 1 |
_aAmbler, Tim. _2Local _951900 |
|
| 245 | 1 | 0 |
_aMarketing and the bottom line _bthe marketing metrics that will pump up cash flow _cTim Ambler. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon _bFT Prentice Hall _c2003. |
||
| 300 |
_axiv, 320 p. _bill. _c24 cm. |
||
| 500 | _aPrevious ed.: 2000. | ||
| 650 | 0 |
_aMarketing _xCost effectiveness _xMeasurement. _2Local _9131165 |
|
| 650 | 0 |
_aCorporate profits. _2Local _980954 |
|
| 999 |
_c198663 _d198663 |
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