| 000 | 01161nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 276740 | ||
| 003 | OCoLC | ||
| 005 | 20160527195127.0 | ||
| 008 | 010207s2002 maua b 001 0 eng | ||
| 010 | _a 2001030192 | ||
| 015 | _aGBA2-23282 | ||
| 020 | _a0072315237 (alk. paper) | ||
| 020 | _a0072472952 (book + CD-ROM) | ||
| 020 | _a0072315288 (CDROM) | ||
| 040 |
_aDLC _cDLC _dC#P _dUKM _dUBA _dBAKER |
||
| 049 | _aPUXA | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.B669 2002 |
| 082 | 0 | 0 |
_a658.8 _bM3455 2002 _221 |
| 245 | 0 | 0 |
_aMarketing management _ba strategic, decision-making approach _cHarper W. Boyd, Jr. ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, Mass. _bMcGraw-Hill _cc2002. |
||
| 300 |
_axxi, 594 p. _bill. _c26 cm. _e1 computer optical disc (4 3/4 in.) |
||
| 490 | 4 |
_aThe Mc Graw-Hill / Irwin series in marketing. _2Local _9178767 |
|
| 500 | _aESTE LIBRO INCLUYE UN DISCO | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 700 | 1 |
_aBoyd, Harper W., Jr. _2Local _964660 |
|
| 999 |
_c198662 _d198662 |
||