000 01284nam a2200349Ia 4500
001 276737
003 OCoLC
005 20160527195127.0
008 990512s2000 maua b 001 0 eng
010 _a 99029464
015 _aGBA0-69918
020 _a0072312211
020 _a0071169946 (pbk.)
040 _aDLC
_cDLC
_dUKM
_dLVB
_dOI@
_dBAKER
042 _apcc
049 _aPUXA
050 0 0 _aHD9980.5
_b.Z45 2000
082 0 0 _a658.8
_bZ48s2
_221
100 1 _aZeithaml, Valarie A.
_2Local
_9191908
245 1 0 _aServices marketing
_bintegrating customer focus across the firm
_cValarie A. Zeithaml, Mary Jo Bitner.
250 _a2nd ed.
260 _aBoston
_bIrwin/McGraw-Hill
_cc2000.
300 _axxviii, 620 p.
_bill.
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
_2Local
_9168847
650 0 _aMarketing
_2Local
_9131165
650 0 _aCustomer services
_2Local
_983493
700 1 _aBitner, Mary Jo.
_2Local
_962682
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/mh042/99029464.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh023/99029464.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/mh023/99029464.html
999 _c198659
_d198659