| 000 | 01284nam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | 276737 | ||
| 003 | OCoLC | ||
| 005 | 20160527195127.0 | ||
| 008 | 990512s2000 maua b 001 0 eng | ||
| 010 | _a 99029464 | ||
| 015 | _aGBA0-69918 | ||
| 020 | _a0072312211 | ||
| 020 | _a0071169946 (pbk.) | ||
| 040 |
_aDLC _cDLC _dUKM _dLVB _dOI@ _dBAKER |
||
| 042 | _apcc | ||
| 049 | _aPUXA | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.Z45 2000 |
| 082 | 0 | 0 |
_a658.8 _bZ48s2 _221 |
| 100 | 1 |
_aZeithaml, Valarie A. _2Local _9191908 |
|
| 245 | 1 | 0 |
_aServices marketing _bintegrating customer focus across the firm _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston _bIrwin/McGraw-Hill _cc2000. |
||
| 300 |
_axxviii, 620 p. _bill. _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. _2Local _9168847 |
|
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 650 | 0 |
_aCustomer services _2Local _983493 |
|
| 700 | 1 |
_aBitner, Mary Jo. _2Local _962682 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh042/99029464.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/99029464.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh023/99029464.html |
| 999 |
_c198659 _d198659 |
||