| 000 | 00813nam a2200265Ia 4500 | ||
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| 001 | 276127 | ||
| 005 | 20160527195007.0 | ||
| 008 | 030701s2004 nyua b 001 0 eng | ||
| 010 | _a 2003057663 | ||
| 020 | _a047123057X (cloth) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
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_aHF5415.2 _b.A14 2003 |
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_a658.83 _bA111m8 2004 |
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| 100 | 1 |
_aAaker, David A. _2Local _948270 |
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| 245 | 1 | 0 |
_aMarketing research _cDavid A. Aaker, V. Kumar, George S. Day. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York _bJohn Wiley & Sons _cc2003. |
||
| 300 |
_axvii, 774 p. _bill. _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research _2Local _9131175 |
|
| 700 | 1 |
_aKumar, V. _2Local _9121816 |
|
| 700 | 1 |
_aDay, George S. _2Local _984495 |
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| 999 |
_c198172 _d198172 |
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