| 000 | 00713nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 27414 | ||
| 003 | BIBL | ||
| 005 | 20160527194634.0 | ||
| 008 | 840806s1985 maua b 00100 eng | ||
| 010 | _a 84018417 //r902 | ||
| 020 | _a0205083412 (pbk.) | ||
| 050 | 0 | 0 |
_aHF5415 _b.M29748 1985 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 245 | 0 | 0 |
_aMarketing classics _ba selection of influential articles _c[compiled by] Ben M. Enis, Keith K. Cox. |
| 250 | _a5th ed. | ||
| 260 | 0 |
_aBoston _bAllyn and Bacon _cc1985. |
|
| 300 |
_axvii, 459 p. _bill. _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 700 | 1 | 0 |
_aEnis, Ben M. _2Local _992164 |
| 700 | 1 | 0 |
_aCox, Keith Kohn, _2Local _981690 |
| 999 |
_c19788 _d19788 |
||