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| 005 | 20160527194810.0 | ||
| 008 | 020308s2003 maua b 001 0 eng | ||
| 010 | _a 2002025544 | ||
| 020 | _a0072471425 (alk. paper) | ||
| 040 |
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_aZeithaml, Valarie A. _2Local _9191908 |
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_aServices marketing _bintegrating customer focus across the firm _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston _bMcGraw-Hill/Irwin _cc2003. |
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| 300 |
_axx, 668 p. _bill. _c26 cm. |
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| 500 | _aIncludes index. | ||
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_aService industries _xMarketing. _2Local _9168847 |
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_aMarketing _2Local _9131165 |
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| 650 | 0 |
_aCustomer services _2Local _983493 |
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| 700 | 1 |
_aBitner, Mary Jo. _2Local _962682 |
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