000 00869nam a2200253Ia 4500
001 275124
005 20160527194802.0
008 040324s2005 njua b 001 0 eng
010 _a 2004007035
020 _a0131411683
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHC79.H53
_bM64 2005
082 0 0 _a620.00688
_bM699m2
_222
100 1 _aMohr, Jakki J.
_2Local
_9137506
245 1 0 _aMarketing of high-technology products and innovations
_cJakki Mohr, Sanjit Sengupta, Stanley Slater.
250 _a2nd ed.
260 _aUpper Saddle River, N.J .
_bPearson/Prentice Hall
_cc2005.
300 _axx, 450 p.
_bill.
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aHigh technology industries
_xMarketing.
_2Local
_9110739
700 1 _aSengupta, Sanjit.
_2Local
_9167986
700 1 _aSlater, Stanley F.
_2Local
_9170968
999 _c197332
_d197332