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_aLerma Kirchner, Alejandro Eugenio. _2Local _9125022 |
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_aComercio y mercadotecnia internacional _bmetodología para la formulación de estudios de competitividad empresarial _cguía práctica por Alejandro Eugenio Lerma Kirchner. |
| 250 | _a3a ed. | ||
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_aMéxico _bThomson _c2004. |
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_axv, 436 p. _bill. _c24 cm. |
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| 504 | _aBibliography : p. [435]-436. | ||
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_aInternational trade _2Local _9115702 |
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_aExport Marketing _2LEMB _942537 |
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_aCompetition, International _2Local _978977 |
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