| 000 | 00801nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 271402 | ||
| 005 | 20160527194419.0 | ||
| 008 | 050109s2003 sp 001 0 spa d | ||
| 020 |
_a8420540110 _b35.00 |
||
| 049 | _aMayaguez | ||
| 050 | 0 | 0 |
_aHF5415 _b.K631218 2003 |
| 092 | 0 |
_a658.8 _bK87m E 2003 |
|
| 100 | 1 |
_aKotler, Philip, _2LEMB _93674 |
|
| 240 | 1 | 0 |
_aMarketing insights from A to Z. _lSpanish |
| 245 | 1 | 4 |
_aLos 80 conceptos esenciales de marketing de la A a la Z _cPhilip Kotler ; traducción de Dionisio Cámara y Sergio Bilbao. |
| 260 |
_aMadrid _bPearson/Prentice Hall _cc2003. |
||
| 300 |
_axxii, 179 p. _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 159-162) and index. | ||
| 500 | _aTranslation of: Marketing insights from A to Z. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 999 |
_c195986 _d195986 |
||