| 000 | 00837nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 271140 | ||
| 003 | OCoLC | ||
| 005 | 20170622112947.0 | ||
| 008 | 040114s2004 nyu b 001 0 eng | ||
| 010 | _a 2004044283 | ||
| 020 | _a1591840279 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 049 | _aPUXA | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.A88 2004 |
| 082 | 0 | 0 |
_a658.8343 _bA873c _222 |
| 100 | 1 |
_aAtkin, Douglas. _2Local _955715 |
|
| 245 | 1 | 4 |
_aThe culting of brands _bwhen customers become true believers _cDouglas Atkin. |
| 260 |
_aNew York _bPortfolio _c2004. |
||
| 300 |
_axix, 230 p. _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 211-219) and index. | ||
| 650 | 0 |
_aBrand name products _xMarketing _xManagement. _2Local _964903 |
|
| 650 | 0 |
_9113844 _aIdentity (Psychology) _2Local |
|
| 650 | 0 |
_aCustomer loyalty. _2Local _983489 |
|
| 999 |
_c195814 _d195814 |
||