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| 001 | 270770 | ||
| 003 | BIBL | ||
| 005 | 20160527194317.0 | ||
| 008 | 050202s2003 mx a 001 0 spa d | ||
| 020 | _a9706862803 | ||
| 035 | _a(OCoLC)42649026 | ||
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| 041 | 1 |
_aspa _heng |
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_aHF5821 _b.O3418 2004 |
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_a659.1 _bO357a3 E |
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_aO'Guinn, Thomas C. _2Local _9144600 |
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| 240 | 1 | 0 |
_aAdvertising and integrated brand promotion. _lSpanish |
| 245 | 1 | 0 |
_aPublicidad y comunicación integral de marca _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción : Manuel Ortiz Staines. |
| 260 |
_aMéxico, DF _bInternational Thomson Editores _cc2004. |
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| 300 |
_axxxvii, 757 p. _bill. _c29 cm. |
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| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
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| 700 | 1 |
_aAllen, Chris T. _2Local _951006 |
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| 700 | 1 |
_aSemenik, Richard J. _2Local _9167843 |
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_c195544 _d195544 |
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