000 00707nam a2200205Ia 4500
001 269861
005 20160527194127.0
008 050314t2004 njua 001 0 eng d
020 _a0805847154
049 _aMayaguez
092 0 _a21
_b302.23 M489 2003
245 0 0 _aMedia management
_ba casebook approach
_cJan LeBlanc Wicks ... [et al.].
250 _a3rd ed.
260 _aMahwah, NJ
_bLawrence Erlbaum
_cc2004.
300 _ax, 326 p.
_bill.
_c23 cm.
490 0 _aLEA's communication series
_2Local
_9124132
504 _aIncludes bibliographical references (p. 301-314) and indexes.
650 0 _aMass media
_xManagement
_xCase studies.
_2Local
_9132485
700 1 0 _aWicks, Jan LeBlanc.
_2Local
_9188898
999 _c194840
_d194840