000 01000nam a2200277Ia 4500
001 269377
005 20191121093333.0
008 050315s2002 sp 000 0 spa d
020 _a8449312388
049 _aMayaguez
050 0 0 _aJF2112
_b.M3 2002
092 0 _a21
_b324.1 M382m2 2002
100 1 _aMartín Salgado, Lourdes
_2LEMB
_942539
245 1 0 _aMarketing político
_barte y ciencia de la persuación en democracia
_cLourdes Martín Salgado.
250 _a2a ed.
260 _aBarcelona
_bPaidós
_c2002.
300 _a283 p.
_c20 cm.
490 0 _aPaidós papeles de comunicación
_v37
_2Local
_9146814
504 _aIncludes bibliographical references (p. [269]-283).
650 0 _aCommunication in politics
_2Local
_978753
650 0 _aMass media and public opinion.
_2Local
_9132494
650 0 _aCommunication
_2Local
_978707
650 0 _aTelevision and politics
_2Local
_9177634
650 0 _aPersuasion (Psychology)
_2Local
_9150078
650 0 _aCampaign literature.
_2Local
_968399
999 _c194461
_d194461