| 000 | 01105nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 268729 | ||
| 003 | OCoLC | ||
| 005 | 20160527193911.0 | ||
| 008 | 021127s2002 sp b 000 0 spa d | ||
| 020 | _a8495787202 | ||
| 040 |
_aPL# _cPL# _dCGP |
||
| 041 | 1 |
_aspa _heng |
|
| 049 | _aPUXA | ||
| 050 | 0 | 0 |
_aHF 5415.2 _b.C7618 2002 |
| 082 | 0 | 0 |
_221 _a658.834 _bC8991m E |
| 090 |
_aHF5415.2 _b.C7618 2002 |
||
| 100 | 1 |
_aCrawford, Frederick A. _2Local _981860 |
|
| 240 | 1 | 0 |
_aMyth of excellence. _lSpanish |
| 245 | 1 | 3 |
_aEl mito de la excelencia _blos consumidores en esta etapa de cambio permanente no están recibiendo lo que realmente esperan _cFred Crawford, Ryan Mathews ; [traducción, David Sempau]. |
| 260 |
_aBarcelona _bEmpresa Activa _cc2002. |
||
| 300 |
_a297 p. _c24 cm. |
||
| 490 | 0 |
_aNuevos paradigmas _2Local _9143747 |
|
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing research _vCase studies. _2Local _9131175 |
|
| 650 | 0 |
_aShopping. _vCase studies. _2Local _9169808 |
|
| 650 | 0 |
_aConsumer behavior _vCase studies. _2Local _979972 |
|
| 700 | 1 |
_aMathews, Ryan. _2Local _9132800 |
|
| 999 |
_c193893 _d193893 |
||