| 000 | 00956nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 268493 | ||
| 003 | OCoLC | ||
| 005 | 20160527193842.0 | ||
| 008 | 090211s20092006ohua b 001 0 eng | ||
| 010 | _a 2008922770 | ||
| 015 | _aGBA2-49879 | ||
| 020 | _a9780324569407 | ||
| 040 |
_aDLC _cDLC _dUKM |
||
| 042 | _apcc | ||
| 049 | _aPUXA | ||
| 050 | 0 | 0 |
_aHF5821 _b.O34 2003 |
| 082 | 0 | 0 |
_a659.1 _bO357a5 _221 |
| 100 | 1 |
_aO'Guinn, Thomas C. _2Local _9144600 |
|
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a5. ed. | ||
| 260 |
_aMason, Ohio _bThomson/South-Western _cc2009. |
||
| 300 |
_axlii, 726 p. _bcol. ill. _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 650 | 0 |
_aAdvertising media planning _2Local _949506 |
|
| 700 | 1 |
_aAllen, Chris T. _2Local _951006 |
|
| 700 | 1 |
_aSemenik, Richard J. _2Local _9167843 |
|
| 999 |
_c193695 _d193695 |
||