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| 001 | 267084 | ||
| 003 | OCoLC | ||
| 005 | 20160527193601.0 | ||
| 008 | 970226e1998 maua frb 001 0 eng | ||
| 010 | _a 97001290 | ||
| 020 | _a0256218951 (international ed.) | ||
| 040 |
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| 100 | 1 |
_aHawkins, Del I. _2Local _9108947 |
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| 245 | 1 | 0 |
_aConsumer behavior _bbuilding marketing strategy _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston, Mass. _bMcGraw-Hill _cc1998. |
||
| 300 |
_axxv, 760 p. _bill. (some col.) _c26 cm. _e1 computer disk (3 1/2 in.) |
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| 490 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _2Local _9178664 |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aConsumer behavior _zUnited States. _2Local _979972 |
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| 650 | 0 |
_aConsumer behavior _zUnited States. _vCase studies. _2Local _979972 |
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| 650 | 0 |
_aMarket surveys _zUnited States. _2Local _9131163 |
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| 700 | 1 |
_aBest, Roger J. _2Local _960742 |
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| 700 | 1 |
_aConey, Kenneth A. _2Local _979371 |
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