| 000 | 00810nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 266700 | ||
| 005 | 20200403094000.0 | ||
| 008 | 040616e2001 au a frb 1 eng | ||
| 020 | _a032406861 | ||
| 049 | _bev | ||
| 050 | 0 | 0 |
_aHF5415 _b.L2624 2001 |
| 092 | 0 |
_222 _a658.8 _bL218e2 |
|
| 100 | 1 |
_aLamb, Charles W., Jr. _2Local _9122633 |
|
| 245 | 1 | 0 |
_aEssentials of Marketing _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a2d. ed. | ||
| 260 |
_aAustria _bSouth WesternCollege Pub. _cc2001. |
||
| 300 |
_axxviii, 579 p. _bill. _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 700 | 1 | 0 |
_aHair, Joseph F., Jr. _2Local _9107430 |
| 700 | 1 | 0 |
_aMcDaniel, Carl. _2Local _9133632 |
| 999 |
_c192285 _d192285 |
||